Custom Website Design

Strategic Marketing, Inc. creates custom websites based on your business needs. We take into account your short-term/long-term goals, operations, customer-base, marketing, and your industry to make a functional website that suits your budget.

We understand that every business is unique - and it is our goal to differentiate yourself from your competitors. Having your own style (logo/slogan, products, service, pricing or marketing) is crucial in making your website memorable and to create a great user experience.

Trying to convey your message to your customers is crucial in today's economy. It must be simple, effective and easy to understand. As technology increases and with the mass population using the internet more and more, websites are now the most important media form today. Depending on the size of your company and customer audience, it can be the most cheapest and effective media to make your business successful.

Websites are one of the best investments you can make for your business. Having it properly designed and developed the first time is important so you do not have to pay to have it done again.

(Custom Website Cycle:
Research & Strategy -> Design & Development Phase 1 -> Revision 1 -> Design & Development Phase 2 -> Revision 2 -> Development Phase 3 -> Final Revision -> Final Website.

Research and Strategy
Having the right research and strategy is significant for a successful website. We take the time to ask questions and listen to your business needs to assist in delivering your message, products, and services.

We like to see what your short and long term goals are and make sure your content will be used effectively.

Design and Development
Design and aesthetics are important in "catching the eye" to your customers. Our team has taken the time to study and understand website design and layout so that we can create something memorable and visually pleasing when customers visit your website.

We provide a great revision process so that you can approve the work as we go along – so that you know what your site will look like!

It is important that your site functions properly and links together well. We like to imagine a website as a puzzle – making sure that all the pieces fit and that there are no missing pieces.

We take the time to make sure your website is properly coded, being able to function in different website browsers.

So in the end, both design and development intertwines with each other and must work together to help bring unity in getting your website to look both pleasing to the eye and function correctly.

Search Engine Friendly (Search Engine Optimization - SEO)
SEO is perhaps one of the most important features of a successful website. Many designers fail to include basic search engine friendly features to your site and can be like purchasing a car that won't run well. It may look nice and beautiful on the outside but if it can't run anywhere, no one will be able to see it.

If customers cannot find your website by a Google or Yahoo search, they will end up visiting your competitors' sites and you will lose potential business.

We specialize in utilizing effective search engine optimization techniques to help gain website traffic (local, national or international). Since we specialize in search engine marketing and do this everyday, we have the knowledge and experience to make your site relevant to the most highly searched terms targeting your industry.

We believe you know your industry the best and will listen to all your requests. However we will also provide suggestions if we feel we can help with the design/development of your site to be successful.