Digital Media Agency Solutions + Strategy
Measure your website traffic with Strategic Marketing, Inc. - Digital marketing agency based in Portland, Oregon

Data & Analytics

Understand your users to optimize and improve your website.

Enhance Your Website Experience

We help you look at your site visitors at a high-level and drill down to the finest details that matter to your business. By comparing data using custom date filters, you will know where your strengths and weaknesses are. Make important improvements to your website that will encourage visitors to stay on your site longer and convert before they leave.

What we do

Data & Analytics Services


Discuss your business, website and marketing strategy. Figure out what metrics are important to you.


Setup and install Google Analytics on your website. If already installed, we make sure it’s tracking properly.

Custom Views

Get more accurate data with a custom view. Filter out bot traffic and internal sessions to prevent skewed data.


Create goals to track conversions. From basic to advanced custom event tracking, we make it happen.

Segment Audiences

Build custom audience lists that you can use later on. Create powerful remarketing campaigns to past visitors.


Stay updated with recurring reports. Use dashboards to measure data by selecting or comparing date ranges.

Advanced Tracking

Use cross-domain tracking to track your sessions and conversions with other 3rd party apps you use.


We help you understand your website data so you can measure overall growth and marketing efforts.

Data that Shows You the Details

We make it our business to know what is going on with your website traffic. By tracking user behavior we are able to adjust your strategy to maximize your budget and drive results.

Get User Data

Find out where your users are showing interest and when they are leaving your website.

Optimize Your Website

By understanding user behavior, we are able to make changes where it matters most.

Improve Conversions

We evaluate your marketing campaigns and identify barriers to conversion.

Learn about your users

Get an overview of your website activity.

Looking at your website traffic gives us an idea on what is going on and allows us to create a strategy to improve specific metrics. Your session data will tell us how your users are reacting to your website and will identify what we can do to make your website perform better.

See user stats and their activity…

  • Location
  • Demographics
  • Interests
  • Devices
  • System
  • New vs. Returning
  • Sessions
  • Pageviews
  • Bounce Rate
  • Time On Site
  • User Flow
  • Conversions

UX/UI and performance

User behavior tells an important story.

Companies invest heavily in tracking how users think, react, and feel when viewing their products or services. Trying to understand user behavior is one of the most complex, yet critical tasks. We have the tools to test UX/UI elements on specific pages before deploying a solution across an entire website.

Learn where to make improvements…

  • Landing pages
  • Exit pages
  • Behavior flow
  • Interactions
  • Site Speed
  • Custom Events

Measure marketing efforts

Invest in the right channels and sources.

Find out how your visitors are finding your website. With the right conversion tracking in place, we can see which channel completes the most goals and show you the value potential for each source. You will have the ability to track form submissions, downloads, mobile click-to-calls, bookings, trials, and signups. For ecommerce websites, you can measure true ROI from marketing campaigns by looking at revenue and conversion rates. Drill down into deeper data insights and filter your data with custom reports that matter to you.

Track your acquisitions…

  • Organic/SEO
  • PPC
  • Social Media
  • Email
  • Referral
  • Direct
Let’s Talk

How can we help with your data and analytics?

Contact Sales – Questions? We can help! Talk with a website and analytics specialist.
Monday – Friday: 8:00am – 4:30pm PST

Free Audit

Using Google Analytics?

If you have Google Analytics installed, you can request a free performance review. Learn how we can help you better understand your website data. If you are advertising online, we can measure marketing campaigns so you can invest your money in the right places. Start taking control and manage your business with metrics that are important to you.

100% Free. No commitment required.
  • Understand your data
  • Create custom reports
  • Build audiences
  • Make improvements
  • Know where to invest
Work with us

You’re in Good Company


What Our Clients Say

I can’t speak highly enough about this company! They are super responsive, professional and best of all gets me the results I’m looking for. I’m pretty sure I’m getting those results earlier than was expected. I’m over the moon. Couldn’t be happier.

Tiffany K.

We were working with another company, SMI did an audit of our account and found out I was literally wasting over $1000 a month out of my budget. We signed up and the rest is history! No more wasted money, no more bad calls, and SMI is there anytime I need them. Thank you!

Susan R.

I have been working with SMI for my business for the last month. I have spent thousands of dollars in all the wrong places until I started with SMI. I highly recommend working with them!

Tami W.

Sign up for PPC management services and work with a Google Premier Partner and Microsoft Advertising Partner agency from Portland, Oregon
Get Strategic

Ready to Get Started?

Data and Analytics

Start measuring your website traffic and use that data to your advantage. Improve your marketing campaigns by understanding how your users respond to your ads and behave on your landing pages. A data and analytics specialist will reach out to schedule a discovery call and walk you through our steps to help you get started.

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Get In Touch

Contact Us

Have a new web project coming up? Or do you need help with launching and measuring your digital marketing campaigns? We would love to hear more about it!

Portland, Oregon digital media agency specializing in PPC, SEO, paid social, and web design.
Awards, Certifications & Partners

Why You Should Trust Us?

  • Google Premier Partner Portland, Oregon
  • Microsoft Advertising Partner Portland, Oregon
  • HubSpot Partner - Get onboarding and integration solutions for your business