Grow with Pay-Per-Click
Start your pay-per-click strategy with an experienced digital marketing agency. Our experts build, test, measure, and optimize PPC campaigns to deliver consistent results for you month over month. Scale up your ad spend as you grow your business, measure your ROI, and feel confident that our team is working hard to maximize your budget. From consulting to reporting, we have your back every step of the way.
PPC Management Services
We offer a wide range of services and dedicated account managers to help you reach your marketing goals. Our tried-and-true process ensures that we understand your objectives, create and activate strategies that are right for you, and optimize your campaigns using historical and real-time data.
It all starts here. We learn about your business, goals, and challenges and tailor a plan that is unique to you.
Research & Strategy
Based on our discovery we research competitors, keywords, audiences, and beyond so we can strategize a plan around your data.
Based on your business’s priorities, we will track the appropriate actions with the right tools. This will provide insightful data to how your campaigns are performing.
Campaign Build & Launch
Properly structuring your campaign from the jump allows us to iterate and optimize how and when you are serving ads; maximizing your ad budget.
Data transparency is key to any successful campaign. We set up critical reporting and deliver it to your inbox each month.
Real-time data is paramount to optimizing campaigns. Our custom dashboards allow you to have immediate access to your data.
Your account manager will continually evaluate your traffic, A/B test, and optimize your account to increase your conversions.
You will have a dedicated account manager who is proactively looking after your account and serves as your first point of contact.
Serve Ads Where They Need to Be
We manage PPC for businesses in North America, South America, Asia, and Europe. Whether you are a company doing business in local, regional, national or international markets, we target your ads to the right customers while they search on the web. Never miss an opportunity to grab someone’s attention and let them know who you are and what you offer.
PPC Focused on Conversions
Campaigns are built and managed with your goals in mind and we work hard to bring qualified traffic to your website. We put the right tracking in place so we can focus on the numbers that count.
Answer questions and contact prospects interested in your products and services.
Sell more online and in-store. Let visitors know who you are and what you offer.
Turn leads into lifelong customers after they buy or sign up with your company.
Drive the right traffic
We take the time to learn about your business and understand your customers. From researching your competitors to discussing your overall goals, campaigns are structured to align with your products and services. Get in front of potential customers that will engage with your website while we maximize your budget.
- Phone calls
- Form submissions
- Estimate Requests
- Pricing Questions
- Online or in-store sales
With the right measurements in place we can analyze the traffic coming from your PPC campaigns, understand how your visitors are reacting to specific ads, and learn how they engage with your website. This data allows you to increase your ROI on higher converting campaigns and know where to shift your marketing dollars.
What we use and how we track:
- Google Analytics
- Google Tag Manager
- Google Optimize
- Custom coding
- CallRail (add-on)
- Unbounce (add-on)
- Other 3rd party integrations
Clients work with us because we know what to optimize and how to do it. Ongoing improvements are based on data and are constantly evolving. From users changing their website behavior to competitors advertising alongside you, it is our goal to make you stand out to your customers.
We help you:
- Save time and money
- Increase conversions
- Improve quality scores
- Get clicks with creative ads
- Lower CPC, CPM or CPA
- Prevent overspending
Enhance Your PPC Advertising
We offer extra tools to help you reach your pay-per-click goals. Discover more opportunities to engage your website visitors and increase the chance for them to convert. We track your PPC with analytics and historical data so you can understand what your customers are looking for. Measure KPI’s that are important for your business. Increase ROI and stop playing guessing games with your marketing dollars.
Custom Landing Pages
Use attractive designs to influence conversions. Responsive layouts for desktop, laptop and mobile devices.
Split A/B Testing
Create different landing pages to find out which one performs the best from your PPC ads.
Smart AI Automation
Show landing pages to users that are most likely to convert based on data and analytics.
Conversion Goal Tracking
Set up conversion goals with mobile click-to-calls, form submissions or downloads.
Is your current website converting? Outdated?
Not all websites are created equal.
Are you getting calls? Anyone filling out your form? Are you getting sales or bookings? We have seen and heard it all. We view hundreds of websites each week and they all perform differently. Many times, businesses think they have a great website but fail to create a website that gives the end-user the information they need. What they think is nice and effective may actually create more confusion or discouragement for your potential customer. Our experience with analyzing data, UX/UI and user-behavior will be helpful to your PPC campaigns.
Since the web is moving at such a fast pace, websites can get outdated. You might have new photos, videos, products/services, content to share but haven’t had the time to get them onto your website. Whether it’s mobile friendly issues, slow performance or navigation issues, it’s important to drive your paid traffic to a landing page that will encourage a website conversion.
Why use custom landing pages for PPC?
Focus on conversions.
Users want to find things quickly and will get discouraged if they can’t find what they are looking for. You only have a couple seconds to grab their attention or they will leave. We help you solve that problem by driving your paid traffic to a custom landing page that are proven to convert. Give your visitors a reason to contact you with a clear message that uses a beautiful design/layout. Make it easy for them to call, fill out a form, book a reservation or shop online.
Easy integration. Low cost. Less risk.
If your website is not converting, it can be expensive to make changes or design/develop a new one. You could have the most beautiful website, but if your customers don’t like what they see or can’t find what they are looking for, they will bounce out of your website. Custom landing pages are inexpensive, take minimal time to create and you aren’t locked into a long-term design. You can easily make changes on the fly or use split A/B tests and Smart AI to send your visitors to different types of landing pages. You already spent the money and energy to get someone to click on your ad, the last thing you want is to have a potential customer contact your competitor. Don’t worry, we do all the heavy lifting so you can continue to focus on your business.
Track the best performing keywords that are bringing you calls. Know where to spend more for your PPC campaigns and increase your ROI.
Calls are recorded for quality assurance. Playback phone calls conveniently on a web browser. Listen to calls on the go with your mobile device.
Gain insights on missed calls, talk-time, caller ID and more. Track call performance by campaign, ad group and keyword levels.
Start with 10 phone numbers and scale up as your grow. Port them to your current phone provider and talk to potential customers that come from your PPC ads.
Are you tracking phone calls? Can you measure calls?
Call Tracking and Reporting
If you currently aren’t tracking phone calls, then you could missing out on some key insights. Many businesses fail to figure out how a lead or potential customer found their website. Call tracking allows you to see where your calls are coming from. View all your calls at a high level by monthly, weekly, daily or custom date ranges. Dive deeper into details by viewing the caller ID, time of day, talk time, missed calls and much more! Start categorizing good calls vs. bad calls and figure out which calls are turning into sales and converting into your customers.
What if you could measure the quality of all the calls made to your business? When you sign up for a plan, you will be able to record all your calls for quality assurance. Easily playback conversations on any desktop or mobile device. Improve your internal operations and increase more sales opportunities by listening to your calls without paying for expensive hardware.
Why use call tracking with PPC?
Easy integration. Features that will help you grow.
Call tracking software easily integrates with your website and PPC campaigns. PPC platforms such as Google Ads already have built-in mobile CTC (click-to-call) features. However, CallRail takes it a step further by customizing phone numbers on your website. Different numbers are dynamically inserted into your content based on how a visitor landed on your website. This allows you to track, record and manage each call by logging into your dashboard. Analyze PPC performance by campaign, ad group and keyword levels.
Better spending = Maximum results
Call data lets you know where to invest your PPC ad spend and weed out the keywords that are not bringing in good calls. Increase your ROI by knowing which calls converted into a sale or customer. With our PPC management services, we do all the adjustments and optimizations for you. Maximize your clicks and make smarter PPC advertising decisions with CallRail!
Google Premier Partner
Strategic Marketing, Inc. has earned all agency benchmarks required to reach Google Premier Partner status, their highest badge offering. Advertise on Google Ads with a qualified PPC agency and start driving traffic to your website today!
Trained & Certified
Our PPC team are properly trained internally and certified by Google. Your campaigns are managed by qualified professionals that are here to help your business grow.
Premier Partners receive special training from Google. Account managers learn about new features and stay updated with best practices on the Google Ads platform.
Google Premier Partners receive support, special insights, and reports for all PPC accounts, ensuring your campaigns are reaching their maximum potential.
Being a Google Premier Partner has perks that we pass along to you! Beta test new features and receive special promotions on Google Ads. We can tell you more when you sign up!
Microsoft Advertising Partner
Strategic Marketing, Inc. has worked with Microsoft since 2008 and is certified on the Microsoft Advertising platform. Our clients receive multi-level support when marketing under our shell account. Import your PPC campaigns on Bing, Yahoo, AOL, DuckDuckGo, and other Microsoft search network partners.
Trained & Certified
Already doing pay-per-click?
If you have an existing PPC account, get a free performance review. Stop wasting your money on irrelevant ads and discover new opportunities that will reach your marketing goals. Learn how we can help you with your campaigns and bring you better results.
- Fix mistakes
- Better targeting
- Lower CPC, CPM, CPA
- Split A/B testing
- Conversion tracking
You’re in Good Company
What Our Clients Say
I can’t speak highly enough about this company! They are super responsive, professional and best of all gets me the results I’m looking for. I’m pretty sure I’m getting those results earlier than was expected. I’m over the moon. Couldn’t be happier.
We were working with another company, SMI did an audit of our account and found out I was literally wasting over $1000 a month out of my budget. We signed up and the rest is history! No more wasted money, no more bad calls, and SMI is there anytime I need them. Thank you!
I have been working with SMI for my business for the last month. I have spent thousands of dollars in all the wrong places until I started with SMI. I highly recommend working with them!
Ready to Get Started?
Give your digital marketing a boost with an experienced PPC management agency. A PPC strategist will reach out to schedule a discovery call and walk you through our steps to help you get started.
Pricing is based on your monthly ad spend. PPC management fees start from only $199/month.